This musical animated advertisement was the final year project of my Motion Design Bachelor. The main goal was to create a video promoting any company. I chose Interflora to focus on the stories behind each flower bouquet, because I wanted to offer a narrative experience to the viewer. I pitched 12 short stories that could be interesting, did visual research for 3 of them, storyboarded 2 and animated this final film. If this project had a proper production, the goal would have been to animate all 12 pitches to create a fully fletched campaign about flowers and the emotions they help to convey.
<a id="visual_research">Visual Research</a>
I did visual research for three different pitches : one about two clowns who want to confess their love to each another, one about a trans ballerina who needs reassuring from her dancing teacher before going on stage, and one about a protests where police brutality is met with throwing bouquets, Flower-Thrower-by-Banksy style. From the start, I envisioned the visual style with few saturated colors and a delicate line style, to put a full emphasis on the important visual elements.The end video is black and white except for the truck, bouquets and flower, to put the focus on the arrival of the flowers and represent the emotions carried inside the object.
<a id="storyboard">Storyboard</a>
The goal was to tell the stories that could hide behind the flower bouquets, so I focused on original short stories where the idea of the bouquet as a "messenger for emotions" (a key sentence in Interflora's communication) was central. I knew that I would be using the Duik plugin for the first time so I tried to be very precise and deliberate when storyboarding, so that most of the narrative would be understood by the layout of elements and not animation.
